Morpho Brand Guidelines

Logos

Morpho draws its inspiration from the Blue Morpho, one of the most sizable butterflies known to the world. The brand ingeniously capitalizes on the concept of metamorphosis, symbolizing evolution, and the dynamic transformation of forms and structures.

Vertical

Symbol

Horizontal

Token

MORPHO

Colors

Our signature blue and black hues are inspired by the captivating Morpho butterfly. These fundamental colors shape our brand's identity, signaling trust and innovation.

Neutral

Dark Base

800

700

600

500

Blues

Blue Base

Blue Light

Gradients

Gradient

Typography

FK Grotesk represents a rigid typeface with an innovation and engineering appearance, suitable for both small text and large headlines. Subtle ink traps and sharp corners provide distinctive and eye-catching detail at large point sizes.

Main font

FK Grotesk

LightRegularMedium

Labels

FK Grotesk SemiMono

RegularMedium

Details

Illustrations

Abstract Shape

This abstract shape is the pillar of the brand, its main symbol and the most frequently used, with nuances of blue, evokes fluidity and harmonious movement. It elegantly symbolizes Morpho's constant evolution and its desire to remain at the cutting edge of innovation.

Secondary illustrations

These illustrations are used alongside the primary shape to depict certain topics with greater precision. These 3D visuals, composed of grain style and blue shades and gradients, add a unique dimension to our social media and website, helping to communicate our message with visual impact.

Icons

Our icons are minimalist, designed with clean lines and a subtle color palette to ensure visual clarity and consistency across our digital platforms. They seamlessly blend to improve the user experience.

Flexible

Strategy

Governance

Noncustodial

Wallpapers

Download our wallpapers to customize your computer or other devices with Morpho’s look.

Desktop

6 models

Mobile

6 models